The brand was launched in 2015 for the modern, stylish woman, by three women – Melike, Serra and Lâl and is named after Melike’s twin sister.
The idea of the brand stared around a very specific item – the everyday dress, encouraging the clients to wear Mergim pieces from day to night only changing into heels.
Every piece appeals to the woman constantly on the go, who has limited time and desires to be elegant and dynamic all day, every day, without even trying. The brand aims to subvert the traditional dress codes for the modern adult, as well as the millennial, by suggesting a new code for everyday dresses. Each piece is adaptable for every occasion.